ITT: Products & Services

Background

One of the most pressing needs for the upstream petroleum industry is establishing a skilled and sustainable labour force. Attraction, retention and workforce development are key challenges, especially for small and medium-sized employers in the petroleum industry.

That's why in April 2009, the Petroleum HR Council launched the Increasing the Talent Toolkit, an innovative online resource to help companies and communities understand and address attraction, retention and workforce development challenges, particularly in hard-to-recruit locations.

Now the Council is looking to take the program one step further by refining the existing toolkit and looking at new services and products to help employers attract, retain and develop a skilled workforce.

 

About ITT: Products & Services

The main objective of the ITT: Products & Services project is to explore the option of offering new Increasing the Talent products and services, such as workshops, to the petroleum industry.

 

Next Steps

The first step of the ITT: Products & Services project will be a feasibility study and the development of a marketing strategy that will provide a framework for new and updated workforce development services.

 

Expected Results

The ITT: Products & Services project will help create a more sustainable workforce that is better aligned to the needs of employers in the upstream petroleum industry.

Along with exploring new Increasing the Talent products and services, the project will create a business and sustainability plan to ensure the Petroleum HR Council has the resources and capacity to provide workforce development products, tools and services to the upstream petroleum industry.

The project will also update and revise the current Increasing the Talent Toolkit and will create collaborative partnerships among the Sector Councils, industry, education and other organizations to effectively address attraction, retention and workforce development issues faced by the upstream petroleum industry.