ITT Model: Company Recruitment and Branding

To increase industry attractiveness, companies need to work together. But when it comes to recruiting skilled workers, companies must be more competitive, especially as everyone strives to attract employees from the same shrinking labour pool.

Branding gives your company a unique identity. With a strong brand, your company can be more attractive to potential workers.

Brand is much more than a company's name or logo. Brand includes a company's beliefs, values, culture and practices. Challenge your working group to come up with ways to make your company's brand stand out among its competitors.

 

 

Use this list of factors to kick-start your thinking about brand:

• Company vision, mission, values and culture
• Reputation as an "employer of choice"
• HR policies and practices
• Operations, e.g. location, type of work
• Company size
• Compensation and benefits
• Career development and growth opportunities
• Learning opportunities
• Work-/life balance
• Community involvement and investment
• Use of technology and support of innovation
• Social and environmental responsibility

 

Once you have an identifiable and marketable brand, you need to promote your brand to recruit skilled workers.

Company recruitment and promotion can be achieved through:

• Strategic workforce planning
• Realistic position descriptions
• On-campus recruiting
• Career fairs
• Participation in "best company" surveys
• Conference presentations
• Community outreach and involvement
• Company website and supporting collateral material
• Spousal and family programs
• Participation in workforce development programs