ITT Model: Community Attractiveness

Community attractiveness plays an important role in an individual's decision to accept or reject an employment offer. Potential employees, especially those with a spouse and/or family, consider many factors about a community before they choose to relocate.

 

ITT Toolkit Model Community Attractiveness

 

While the concept of community attractiveness is very dependent on individual values and needs, potential employees will likely assess some or all of the following attributes:

  • Schools and education system
  • Housing availability and affordability
  • Spousal employment opportunities
  • Availability and diversity of shopping, entertainment, recreation, cultural activities and places of worship
  • Distance and access to larger centres
  • Community reputation
  • Crime rate

 

Obviously companies cannot control this themselves. Community attractiveness can only be increased with collaboration among:

  • School boards and post-secondary institutions
  • Chambers of commerce
  • Municipal/regional governments
  • Economic development departments
  • Community groups
  • Provincial governments
  • Other companies and industry sectors