How Do I... target diverse segments of the workforce?

As the number of available skilled workers decreases, employers are looking more closely at other pools of labour - ones they may not have considered before such as youth, women, immigrants, visible minorities and Aboriginals. These different workforce segments are motivated by diverse needs and therefore require different approaches.

 

• Outreach Strategies for All Target Groups (PDF) - Check that you're doing all you can to reach under-represented groups with this list of ideas.
• Hiring and Integrating Diverse Groups (PDF) - Use this tool to see if your company is ready for a diverse workforce.

 

• Review the information in the Resources section below to educate yourself about outreach, hiring and integrating from a diverse labour market.
• Suggestions for Improving Cross-Cultural Communication (PDF) - Follow these tips to improve your ability to communicate with a diverse workforce.
• Respectful Workplace Policy Template (PDF) - Create your own respectful workplace policy.

 

Resources

• Draw the World into Your Workplace (PDF) - Describes demographics and characteristics of under-represented groups, and suggests ways of reaching diverse labour pools (Petroleum HR Council).
• Hiring Temporary Foreign Workers: What Employers in the Canadian Energy Industry Need to Know (PDF) - Explains the legalities of hiring temporary foreign workers (Petroleum HR Council).
• Inventory of Calgary Immigrant Supply Partners (PDF) - Details program information and contacts.
• Differences - Cultural Norms & Values (PDF) - Compares Western with Non-Western cultures.
• Hire Immigrants - Describes strategies for targeting immigrants as potential employees (TRIEC).
• 5 Step Solution: Your Guide to Hiring Immigrants - Explains five easy steps to hiring immigrants (S.U.C.C.E.S.S. Knowledge Network).
• Attracting & Retaining Immigrants: A Tool Box of Ideas - Provides tips and tools for attracting immigrants to smaller centres (Inter-Cultural Association of Greater Victoria).