How Do I... make our company stand out as a great place to work?

Skilled workers have many options for employment, so your company needs to stand out as a great place to work. You need to identify and describe the rewards of working at your company so you can attract workers with the skills and characteristics your company needs.

 

• Four Steps to Developing your Employee Promise (PDF): Use this checklist to help you identify, evaluate and promote your company's unique combination of rewards.

 

• Different company characteristics appeal to different people. Identify and promote practices that appeal to the type of worker you want to recruit and retain.
• Want to know what matters most to your employees or how you can improve what your company offers? Ask them!
• When you are promoting your company to potential customers, you are also promoting to potential employees! Review your existing promotional materials. Work with your employees (and external experts as required) to develop an employee promise to use on all your company material.
  • Sample Employment Ad Promoting Employee Promise (PDF)

 

Resources

• Careers in Oil and Gas: Offers opportunities to promote your company to potential employees (Petroleum HR Council).
• Employer Branding: Provides links to a number of articles on employer branding to attract workers (BCjobs.ca).
• Employment Branding: The Only Long-term Recruiting Strategy: Lists the many benefits of employer branding (ere.net).